Saturday, June 20, 2009

The Snuggie™ mania

According to USA Today, The Snuggie, an oversized fleece blanket with sleeves, available in 3 colors, is a big hit in America.

The numbers prove that: over 4 million sold, around 250 groups on Facebook, 5,999 members in the fan club and over 300 parody videos on YouTube.

There are Snuggie-love sites on the Internet, such as, where fans can post photos, videos and news. It has become a cult!

Red Heart has adopted this trend and created a new version, called the Snuggle Up Throw.

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